TAG | 2010
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2011 Infiniti QX Makes World Debut at New York International Auto Show
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* All-new Infiniti luxury SUV offers dramatic styling, 5-star travel experience
* Delivers 25% more horsepower, more than 10% better fuel economy
* Pricing remains the same as 2010 QX, starts at $56,700 USD
Infiniti today revealed its all-new 2011 Infiniti QX full-size SUV at a press conference at the 2010 New York International Auto Show. The new second-generation QX, which is designed to offer a true five-star travel experience, is scheduled to go on sale at Infiniti retailers nationwide this summer – with no increase in pricing over the 2010 QX. The 2011 QX is offered in two models – Infiniti QX56 2WD and Infiniti QX56 4WD. The QX will be on display, along with the full lineup of inspired Infiniti vehicles – including the redesigned Infiniti G and all-new Infiniti M, which went on sale March 18th – at Jacob Javits Center from April 2nd through April 11th. “We’re excited to be here in New York for the global debut of the Infiniti QX, a world-class vehicle that spotlights Infiniti’s inspired design, performance, technology and craftsmanship,” said Ben Poore, vice president, Infiniti Business Unit. “The new QX gives us an incredible presence in full-size performance luxury SUVs – perfect for buyers seeking style, comfort, roominess and driving exhilaration.” The 2011 Infiniti QX is conceived to attract and hold viewers’ attention, conveying its underlying sense of power and strength. The design is dynamic, its size capable of transporting eight adults and their belongings with spacious elegance. Inside the distinctive QX body is an interior long on luxury and convenience, including standard Infiniti Hard Drive Navigation System, Around View™ Monitor, Bose® 2-channel, 13-speaker Premium Audio System, available perforated semi-aniline leather seating, and available DVD entertainment system with dual 7-inch color monitors which allows different sources to be played at the same time. The 2011 QX also offers ample 1st and 2nd row roominess and generous luggage space. The 2011 QX combines a 400-horsepower 5.6-liter V8 engine with Infiniti’s VVEL (Variable Valve Event & Lift) and Direct Injection Gasoline (DIG™) system with a refined 7-speed automatic transmission – providing a 25% increase in horsepower and more than a 10% increase in fuel economy versus the 2010 QX. The new QX’s towing capacity is rated at 8,500 pounds for both 2WD and 4WD models. For the first time ever on an Infiniti vehicle, a new Hydraulic Body Motion Control system is offered (available on both 2WD and 4WD models as part of the Deluxe Touring Package, which also includes 22-inch wheels and tires and a number of other features). The system helps reduce body lean while turning for a more comfortable ride. Included among the new QX’s standard premium entertainment and technology features are an 8-inch WVGA color touch-screen display, Infiniti Controller for use with the vehicle information systems and comfort and convenience features, and the Infiniti Hard Drive Navigation System with XM NavTraffic® with Real-Time Traffic Information, XM NavWeather™ with Real-Time Weather and 3-day forecast (XM® subscription required, sold separately) and Zagat Survey® Restaurant Guide. Bluetooth® Hands-free Phone System is standard, as is XM® Satellite Radio, USB connection for use with iPod® Interface or other compatible devices, and Streaming Audio via Bluetooth®. The new Infiniti QX also offers a range of advanced technology systems, including Infiniti’s Lane Departure Warning (LDW) and Lane Departure Prevention (LDP) systems. A new Blind Spot Warning (BSW) system is also available. It illuminates an indicator light if another vehicle is detected in the blind spot area. If the driver then activates the turn signal, the indicator flashes and an audible warning sounds. Optional on the new QX is Infiniti’s advanced Intelligent Cruise Control (Full-Speed Range), Distance Control Assist (DCA), Intelligent Brake Assist (IBA) with Forward Collision Warning (FCW) and Front Pre-Crash Seat Belts. Pricing for the 2011 Infiniti QX is set at an Manufacturer’s Suggested Retail Prices (MSRP)* of $56,700 USD for the QX56 2WD and $59,800 USD for the QX56 4WD. “We’re especially pleased to be able to keep pricing at 2010 levels, despite the new generation QX’s significant enhancements in luxury content, performance, fuel economy, and available advanced technology features,” said Poore. “It’s a smart investment in a vehicle unlike any other in the market today.”
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Infiniti Announces “360°” College Men’s Basketball Campaign with ESPN, NABC and Others
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– New Multi-Media Marketing Initiative Focuses on “Inspired Stories” to Help Launch the All-New 2011 Infiniti M Performance Luxury Sedan –
Infiniti today announced details of the most comprehensive marketing initiative in its 20-year history – a multi-level, multi-platform agreement with ESPN, the National Association of Basketball Coaches (NABC) and the SEC (Southeastern Conference) and Big Ten Conferences. The integrated package of sponsorships, content-driven original programming and online and social media extensions is designed to provide college basketball enthusiasts with a “360° look” at the inspired stories behind the run up to the 2010 NCAA Men’s College Basketball Championship.
The comprehensive television, print and digital media campaign tips off today and runs through the NCAA Men’s Basketball Championship Game on April 5th. The campaign will spotlight Infiniti’s “Inspired Performance” brand messages, as well as individual models such as the newly redesigned 2010 Infiniti G. The all-new 2011 Infiniti M performance luxury sedan will make its television debut during the tip off of the NCAA Championship. The Infiniti M, which features inspired technology such as the world’s first Blind Spot Intervention™ System, is scheduled to go on sale at Infiniti dealers nationwide in spring 2010.
“College basketball, and particularly the NCAA Championship Tournament, is one of those special moments in time that everyone looks forward to every year. Infiniti is proud to be a major player this year in support of the NCAA Basketball, the SEC and Big Ten Conferences and college hoops fans from coast-to-coast,” said Ben Poore, vice president, Infiniti Business Unit. “With this multi-platform approach and the creation of unique editorial content in conjunction with the National Association of Basketball Coaches, we’re creating a great space from which to promote our brand and launch the exciting new Infiniti M sedan.”
Key elements include:
- The “Infiniti College Basketball Tip-Off,” which airs on ESPN prior the start of eight top college match-ups beginning Jan. 23rd, including seven Saturday Primetime games and one Tuesday night game. The show features one-on-one interviews with the head coaches from each team, focusing on the role of inspiration – how they inspire, how they were inspired and how it enables them to lead their players and supporters to deeper, richer experiences.
- An additional “Inspiring Coaches” Spotlight Series will be available prior to each spotlight game on ESPN.com, ESPN mobile and the Infiniti Facebook page. Hosted by ESPN.com’s senior college basketball writer Andy Katz, the series features fifteen coaches, including Mike Krzyzewski, Duke; Bill Self, Kansas; Tom Izzo, Michigan State; Billy Donovan, Florida; and Roy Williams, North Carolina.
- “What To Watch For” teasers during the week leading up to each Saturday Primetime game, along with spots in the ESPNews “Infiniti Saturday Recap.”
- ESPN Mobile will introduce “Game of the Night” branding and create a surround experience around Infiniti’s exclusive “Inspiring Coaches” video and text components, giving fans a look at the week’s premier games from all angles, including analysis from the network’s top talent.
- “Official Luxury Vehicle” of the SEC and Big Ten Conferences and on-site fan experiences at conference championship tournaments.
- USA Today and Facebook post-game ads.
“Infiniti is working with ESPN to bring the inspired stories behind the competition to life, both on TV and across digital media,” said Poore. “We’re creating our own platform with our original themed content and new media applications and extensions to build awareness of Infiniti and our exciting Infiniti luxury performance vehicles.”
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NISSAN FACILITY IS FIRST AUTO ASSEMBLY PLANT TO EARN 2009 ENERGY STAR
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- Canton plant recognized for protecting the environment -
Nissan North America’s facility in Canton, Miss., is the first vehicle assembly plant to receive the coveted 2009 ENERGY STAR® from the U.S. Environmental Protection Agency (EPA). This is the fourth-consecutive year the Canton plant has received this distinguishing mark of energy performance that places the facility among the top 25 percent of auto assembly plants in the United States.
“It means something special when your company is connected with ENERGY STAR®,” said Dan Bednarzyk, vice president, Manufacturing-Canton. “That’s why we’re always proud to receive this award and will continually strive to look for new and beneficial ways to protect the environment and improve energy efficiency.”
As an ENERGY STAR® partner, Nissan has committed to three principal actions that include measuring and benchmarking energy performance; reducing the intensity of energy use at all facilities; and educating staff and the public about ENERGY STAR®.
Nissan’s ongoing energy efficiency practices at Canton include:
- Engaging all employees in energy-management practices
- Installation of variable-speed electric-motor drives that match motor loads to the duty required
- Elimination of compressed air leaks
- Reducing startup and shutdown time on process equipment
- Improved controls for paint-process systems
“Receiving the ENERGY STAR® is a testament to the compatibility of improving our environment while enhancing the corporate bottom line,” said Jean Lupinacci, director, Commercial and Industrial Branch.
Nissan’s vehicle assembly plants in Smyrna, Tenn., and Canton, Miss., continue to receive ENERGY STAR® awards year-after-year. The plants, including Nissan’s powertrain assembly plant in Decherd, Tenn., have seen their energy efficiency improve by more than 30 percent, saving the company over $11.5 million per year.
ENERGY STAR
ENERGY STAR® was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduced greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR® offers business and consumers energy-efficient solutions to save energy, money, and help protect the environment for future generations. More than 12,000 organizations are ENERGY STAR® partners committed to improving the energy efficiency of products, homes, building and business. For more information about ENERGY STAR®, visit www.energystar.gov or call toll-free 1-888-STAR-YES (1-888-782-7937)
12.01.2009 , LOS ANGELES, Calif.
All-New 2011 Infiniti M Makes World Debut – Set for Early Spring Rollout at Infiniti Dealers Nationwide
– Infiniti’s Next Generation Halo Sedan Features Magnetic Styling, Advanced “Blind Spot Intervention™ System and Choice of Powerful V8 or V6 Engines –
Infiniti today unveiled the all-new 2011 Infiniti M sedan at a media event in Beverly Hills, Calif. Infiniti’s halo sedan, which is scheduled to go on sale in late March 2010, will be available in two model designations – the Infiniti M56 with an all-new 420-horsepower 5.6-liter VVEL Direct Injection Gasoline™ V8 and the Infiniti M37 with a 330-horsepower 3.7-liter VVEL V6. Both engines are designed to offer more power and increased fuel efficiency versus the previous generation M’s V8 and V6 engine offerings. The Infiniti M56 and M37 will be offered in a choice of rear-wheel drive or with Infiniti’s Intelligent All-Wheel Drive system.
The 2011 Infiniti M’s completely redesigned body offers authentic sports sedan proportions and evocative new styling with a low front end and deeply sculpted fenders. Inside, the new M’s interior is pure Infiniti, combining vibrant, Japanese-influenced design, luxury materials and amenities and premium entertainment systems with driver-oriented sports seating and controls.
The new Infiniti M continues its predecessor’s tradition of offering an array of advanced technology systems, including Active Noise Control, an innovative Forest Air™ climate control system, “Infiniti Drive” selectable drive mode control, Active Trace Control, Eco Pedal and enhanced Infiniti Hard Drive Navigation System. The Infiniti M also introduces the new Blind Spot Intervention™ (BSI) System, a world’s first system that alerts the driver if another vehicle is detected in the blind spot area and helps return the vehicle back toward the center of the lane of travel away from the other vehicle.
“The 2011 Infiniti M embodies all of our best thinking, design and quality to date,” said Ben Poore, vice president, Infiniti Business Unit. “It’s a truly inspired design offering invigorating performance, luxurious comfort and the highest levels of craftsmanship and style ever offered in an Infiniti.”
Other available 2011 Infiniti M features include a Bose® 2-channel 10-speaker premium audio system or Bose® Studio Surround® sound system with digital 5.1-channel decoding and 16 speakers (including two personal speakers mounted in the shoulders of each front seat), heated steering wheel, climate-controlled front seats, semi-aniline leather and genuine White Ash wood trim that has been enhanced with real silver powder.
Also making its debut today was the revised 2010 Infiniti G37 Sedan, which goes on sale December 17th at Infiniti retailers nationwide. The G Sedan features a new front exterior design, refined interior treatment and enhanced technology, including an advanced Infiniti Hard Drive Navigation System. The Infiniti G37 Coupe and G37 Convertible also receive interior and technology refinements for the 2010 model year. The G Coupe also goes on sale this month, with the G Convertible scheduled for an early February 2010 release.
About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.
