Infiniti today released official Environmental Protection Agency (EPA) fuel economy estimates for the 2011 Infiniti M performance luxury sedan, showing increases of up to four miles per gallon versus 2010 M models. The new generation M’s all-new design includes two new powerplants, a 3.7-liter V6 and 5.6-liter V8, each offering more horsepower and torque than the previous smaller displacement designs.

The 2011 Infiniti M horsepower, torque, fuel economy figures, and increases compared to the previous generation models, are:

“The all-new 2011 Infiniti M’s powertrains offer both increased power and efficiency,” said Ben Poore, vice president, Infiniti Business Unit. “Our V6 power is up 9% to 330 horsepower, while V8 power is up almost 30% to 420 horsepower and torque is increased 24% to 417 lb-ft — while amazingly adding 4 mpg Highway for the M56 and 3 mpg Highway for the all-wheel drive M56x.”

Multiple advanced technologies allow the new Infiniti M to provide these increases in power and torque while also improving fuel efficiency across all model offerings. The 3.7-iter V6 and all-new 5.6-liter V8 engine both utilize Continuously Variable Valve Timing Control System (CVTCS) to optimize both intake and exhaust valve timing. Variable Valve Event and Lift (VVEL) technology is also applied to the intake valves on both the V6 and V8 engines to improve performance, emissions and fuel efficiency.

In addition, Direct Injection Gasoline? technology is applied to the all-new 5.6-liter V8, providing more precise combustion control to optimize emissions, fuel economy and torque. An electronically controlled 7-speed automatic is applied as the standard transmission on all 2011 M models. As a result of the improved fuel economy figures, the gas guzzler tax previously accessed on the 2010 M45x does not apply to the 2011 M56x.

“It’s an impressive feat of engineering to not only gain 95 horsepower and 81 ft-lb of torque while also improving fuel efficiency by up to 4 mpg for the new V8,” added Poore. “Most of all, however, we think buyers will be impressed by the smooth, responsive performance of both the new V6 and V8. Power plus efficiency — that’s a great definition of Inspired Performance.”

The all-new 2011 Infiniti M is scheduled to go on sale at Infiniti retailers nationwide beginning March 18, 2011.

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– New Multi-Media Marketing Initiative Focuses on “Inspired Stories” to Help Launch the All-New 2011 Infiniti M Performance Luxury Sedan –

Infiniti today announced details of the most comprehensive marketing initiative in its 20-year history – a multi-level, multi-platform agreement with ESPN, the National Association of Basketball Coaches (NABC) and the SEC (Southeastern Conference) and Big Ten Conferences. The integrated package of sponsorships, content-driven original programming and online and social media extensions is designed to provide college basketball enthusiasts with a “360° look” at the inspired stories behind the run up to the 2010 NCAA Men’s College Basketball Championship.

The comprehensive television, print and digital media campaign tips off today and runs through the NCAA Men’s Basketball Championship Game on April 5th. The campaign will spotlight Infiniti’s “Inspired Performance” brand messages, as well as individual models such as the newly redesigned 2010 Infiniti G. The all-new 2011 Infiniti M performance luxury sedan will make its television debut during the tip off of the NCAA Championship. The Infiniti M, which features inspired technology such as the world’s first Blind Spot Intervention™ System, is scheduled to go on sale at Infiniti dealers nationwide in spring 2010.

“College basketball, and particularly the NCAA Championship Tournament, is one of those special moments in time that everyone looks forward to every year. Infiniti is proud to be a major player this year in support of the NCAA Basketball, the SEC and Big Ten Conferences and college hoops fans from coast-to-coast,” said Ben Poore, vice president, Infiniti Business Unit. “With this multi-platform approach and the creation of unique editorial content in conjunction with the National Association of Basketball Coaches, we’re creating a great space from which to promote our brand and launch the exciting new Infiniti M sedan.”

Key elements include:

• The “Infiniti College Basketball Tip-Off,” which airs on ESPN prior the start of eight top college match-ups beginning Jan. 23rd, including seven Saturday Primetime games and one Tuesday night game. The show features one-on-one interviews with the head coaches from each team, focusing on the role of inspiration – how they inspire, how they were inspired and how it enables them to lead their players and supporters to deeper, richer experiences.
• An additional “Inspiring Coaches” Spotlight Series will be available prior to each spotlight game on ESPN.com, ESPN mobile and the Infiniti Facebook page. Hosted by ESPN.com’s senior college basketball writer Andy Katz, the series features fifteen coaches, including Mike Krzyzewski, Duke; Bill Self, Kansas; Tom Izzo, Michigan State; Billy Donovan, Florida; and Roy Williams, North Carolina.
• “What To Watch For” teasers during the week leading up to each Saturday Primetime game, along with spots in the ESPNews “Infiniti Saturday Recap.”
• ESPN Mobile will introduce “Game of the Night” branding and create a surround experience around Infiniti’s exclusive “Inspiring Coaches” video and text components, giving fans a look at the week’s premier games from all angles, including analysis from the network’s top talent.
• “Official Luxury Vehicle” of the SEC and Big Ten Conferences and on-site fan experiences at conference championship tournaments.
• USA Today and Facebook post-game ads.

“Infiniti is working with ESPN to bring the inspired stories behind the competition to life, both on TV and across digital media,” said Poore. “We’re creating our own platform with our original themed content and new media applications and extensions to build awareness of Infiniti and our exciting Infiniti luxury performance vehicles.”

2010, coconut creek, infiniti, iocc

Two all-new Nissan sports cars, the Nissan GT-R and Nissan 370Z, have been named to “Edmunds’ Inside Line 2009 Readers’ Most Wanted^SM Awards” list.  The GT-R and 370Z were the only double winners, taking two categories each in the poll of readers’ favorites in 15 vehicle categories designated by vehicle type and price range.  The GT-R was previously named an “Instant Classic” in the “Edmunds’ Inside Line Editors’ Most Wanted^SM Awards” in November 2008 (the 2009 Nissan 370Z was not available at that time).  Edmunds’ Inside Line is an online magazine for automotive enthusiasts produced and hosted by Edmunds.com.  Results of the poll were announced earlier this week.

The Nissan GT-R supercar was named “most wanted” in the categories “Speed over $30,000” and “Instant Classic Over $30,000.”  Reader comments included praise such as:
–    One word: GODZILLA.
–    Hands down the most performance you can get for the money.
–    King of all cars.
–    Engineering at its best.

The Nissan GT-R, first introduced in the United States in July 2008, has earned near universal acclaim, including being named Motor Trend “2009 Car of the Year,” Automobile magazine’s 2009 “Automobile of the Year” and winning a “2009 Best Resale Value Award” from Kelley Blue Book’s kbb.com.  It features a 485-horsepower 3.8-liter twin-turbo V6 engine, an advanced paddle-shifted, dual clutch rear transmission and a world’s first independent rear transaxle ATTESA E-TS all-wheel drive system.  The 2010 Nissan GT-R has a starting MSRP* of $80,790.

The Nissan 370Z was the top vote getter in the “Speed Under $30,000” and “Instant Classic Under $30,000” categories.  Comments included:
–    Beautiful car with incredible performance and low price = instant classic.
–    Still a TRUE sports car. Nothing comes close.
–    Best Z ever produced…period.
–    Killer looks, super strong engine, and the rev-matching system makes any regular Joe seem like a seasoned track vet.

The 2009 Nissan 370Z Coupe went on sale in December 2008 with a starting MSRP* of $29,930.  The dramatically styled new Z^® offers a standard 332-horsepower 3.7-liter DOHC V6 engine with Variable Valve Event and Lift Control (VVEL), available 6-speed close-ratio manual transmission with SynchroRev Match™ (the world’s first synchronized downshift rev matching manual transmission), a refined 4-wheel independent suspension and a long list of available technology features.  An all-new 2010 Nissan 370Z Roadster is scheduled to go on sale at Nissan dealers nationwide in late summer.

For more information on the Inside Line awards, please see: http://www.edmunds.com/insideline/do/Features/articleId=150446

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.  Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling.  More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infinitiusa.com.

GT-r, infiniti, nissan, speed

12.07.2009 , SAN FRANCISCO NISSAN,

SAN FRANCISCO COLLABORATE TO DEVELOP BAY AREA EV CHARGING NETWORK

Nissan LEAF Electric Car Available in Bay Area Next Year Nissan North America, Inc., today announced that Nissan and the City of San Francisco, on behalf of the Bay Area EV Corridor program, are working to advance zero-emission mobility by promoting the development of an electric vehicle (EV) charging network in the nine-county region. The cities of Oakland and San Jose, county governments in the Bay Area and other public and private stakeholders are participants in the regional EV Corridor program. As part of the collaboration, Nissan has committed to making the Nissan LEAF zero-emission, all-electric vehicle commercially available in the Bay Area upon its debut in December 2010. Nissan will work with San Francisco and the region to promote and develop a vehicle-charging infrastructure, including home charging, as well as streamlining the process for installing charging equipment. The Nissan LEAF will be the pilot vehicle for the implementation of this streamlined process. “Nissan is committed to the San Francisco market and is looking forward to working with the city and others in the partnership to make zero emissions a reality throughout the Bay Area,” said Brian Carolin, senior vice president, sales and marketing, Nissan North America. “In one year, Nissan LEAF zero-emission vehicles will be driving on the streets of San Francisco.” “We are making every effort to have the infrastructure ready when the Nissan LEAF arrives and we are extremely pleased to have Nissan as a collaborative partner in making that happen,” said San Francisco Mayor Gavin Newsom. “This collaboration stems from Nissan’s recognition of the aggressive work we are doing to make the San Francisco Bay Area the nation’s EV capital.” In November 2008, Newsom, San Jose Mayor Chuck Read and Oakland Mayor Ron Dellums pledged to make the Bay Area the “EV Capital of the U.S.” Stemming from that pledge, the Bay Area EV Corridor program was formed as the organizational structure through which municipal governments in the nine-county region and private stakeholders coordinate efforts to make the region EV-ready. Nissan is a participant in the project, and the collaboration announced today is an extension of that work. Nissan and the City of San Francisco announced the collaboration today at San Francisco City Hall, where the Nissan LEAF made a stop on its nationwide tour. The Nissan LEAF Zero Emission Tour is making stops in 22 cities, in 11 states across the United States, the District of Columbia, and Vancouver in Canada, offering the opportunity for interested drivers, media, civic partners, businesses and university students to learn more about the Nissan LEAF and the benefits of zero-emission driving. Nissan is the only automaker committed to making all-electric vehicles available to the mass market on a global scale. Nissan already has formed partnerships to develop electric-vehicle infrastructure in the State of Tennessee; the State of Oregon; Sonoma County and San Diego, Calif.; Phoenix and Tucson, Ariz.; Washington D.C.; Seattle; Raleigh, N.C., Houston, Texas, and Vancouver. In North America, Nissan’s operations include automotive design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on the Nissan LEAF and zero emissions can be found at www.nissanusa.com/leaf-electric-car.

EV Charging network, infiniti, LEAF EV Car, nissan, San Francisco, zero emission

With gas prices sky high most individuals who drive are interested in ways they can make their car more fuel efficient and save as much money as possible. While there are no fuel saving tips that will keep your car full of gas without filling up, there are some tips that really can help you save money on fuel over the long run. All of these tips focus on making your car more fuel efficient.

Fuel Efficiency Tip #1

Drive When You Crank Up This might seem obvious, but as soon as you crank up your car you should drive off. However, many people crank up and leave the car idling for a while. Instead of this, when you crank up drive off and only keep your car running when it is absolutely necessary.

Fuel Efficiency Tip #2

Don’t Ride the Break Many drivers hit the break more often than is necessary. Additionally there are quite a few drivers that slow down for a braking car when they could easily switch lanes. Not riding the break can increase your fuel efficiency by up to 30%, so this is a great tip you should follow.

Fuel Efficiency Tip #3

Turn Off Your Car If you are going to be stopping for more than 10 minutes you should switch off your car to keep fuel efficiency at its peak and not burn more gas than is necessary.

Fuel Efficiency Tip #4

Don’t Turn Off Your Car If you are only stopping for a brief moment or less than 5 minutes then don’t turn off your car because the amount of gas used to crank up is more than you would burn in that short period of time.

Fuel Efficiency Tip #5

Inflate Tires Properly Too many drivers never think of their tires, unless one goes flat. However, having tires that are properly inflated can save fuel and make your car more fuel efficient, saving you money. Because of this, you should check your tire pressure on a regular basis.

coconut creek, delray, Florida, ft. lauderdale, g35, g37, infiniti, m35

11.11.2009 , FRANKLIN, Tenn.

Infiniti Celebrates Two Decades of Inspired Performance with “Limited Engagement Winter Event” Campaign

– Winter Sales Event Features 0% Financing, Special Leasing Offers on Select Models –

Infiniti today announced a new “Limited Engagement Winter Event,” which celebrates Infiniti’s 20th anniversary of sales in North America with special leasing and financing offers. The event is supported by a new marketing campaign designed to target key potential buyers through use of a comprehensive strategy that includes homepage takeovers and in-market behavioral targeting on third-party automotive sites. The campaign runs through January 4, 2010 and also utilizes a range of network broadcast TV, spot TV, local and multi-cultural newspapers, direct marketing, paid search and point-of-purchase executions.

Available finance offers include 0% APR financing (up to 36 months, for qualified buyers) on the complete lineup of Infiniti performance luxury vehicles (except for the Infiniti G37 Convertible). Sample lease offers include a $349/month lease on the popular G37 Sedan RWD Journey with Premium Package; a $399/month lease on the sporty G37 Coupe RWD Journey with Premium Package; and a $399/month lease on the EX35 Journey RWD or EX35 Journey AWD – each equipped with Bose® and Around View Monitor™ and Navigation Packages (39-month leases, see dealer for details).

“Infiniti has been providing a unique driving and ownership experience since we first opened our doors in November 1989,” said Ben Poore, vice president, Infiniti Business Unit. “The Winter Event is a great way to invite new buyers to see for themselves what the excitement is all about.”

Portal homepage takeovers are running on AOL, Yahoo! and third party auto sites AOL Autos, Edmunds, MSN Auto, Kelley Blue Book and Cars.com, along with targeted digital homepage takeovers on CNN, CNN Money and CNET News.

The broadcast schedule includes spot TV in Top 15 Infiniti brand markets and national network cable TV. Local print ads will appear in newspapers in nine markets. Infiniti Limited Engagement Winter Event advertising will also run in Asian Indian local newspapers in New York, Chinese local newspapers in San Francisco and Los Angeles, and will appear on Hispanic web sites.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.

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12.01.2009 , LOS ANGELES, Calif.

All-New 2011 Infiniti M Makes World Debut – Set for Early Spring Rollout at Infiniti Dealers Nationwide

– Infiniti’s Next Generation Halo Sedan Features Magnetic Styling, Advanced “Blind Spot Intervention™ System and Choice of Powerful V8 or V6 Engines –

Infiniti today unveiled the all-new 2011 Infiniti M sedan at a media event in Beverly Hills, Calif. Infiniti’s halo sedan, which is scheduled to go on sale in late March 2010, will be available in two model designations – the Infiniti M56 with an all-new 420-horsepower 5.6-liter VVEL Direct Injection Gasoline™ V8 and the Infiniti M37 with a 330-horsepower 3.7-liter VVEL V6. Both engines are designed to offer more power and increased fuel efficiency versus the previous generation M’s V8 and V6 engine offerings. The Infiniti M56 and M37 will be offered in a choice of rear-wheel drive or with Infiniti’s Intelligent All-Wheel Drive system.

The 2011 Infiniti M’s completely redesigned body offers authentic sports sedan proportions and evocative new styling with a low front end and deeply sculpted fenders. Inside, the new M’s interior is pure Infiniti, combining vibrant, Japanese-influenced design, luxury materials and amenities and premium entertainment systems with driver-oriented sports seating and controls.

The new Infiniti M continues its predecessor’s tradition of offering an array of advanced technology systems, including Active Noise Control, an innovative Forest Air™ climate control system, “Infiniti Drive” selectable drive mode control, Active Trace Control, Eco Pedal and enhanced Infiniti Hard Drive Navigation System. The Infiniti M also introduces the new Blind Spot Intervention™ (BSI) System, a world’s first system that alerts the driver if another vehicle is detected in the blind spot area and helps return the vehicle back toward the center of the lane of travel away from the other vehicle.

“The 2011 Infiniti M embodies all of our best thinking, design and quality to date,” said Ben Poore, vice president, Infiniti Business Unit. “It’s a truly inspired design offering invigorating performance, luxurious comfort and the highest levels of craftsmanship and style ever offered in an Infiniti.”

Other available 2011 Infiniti M features include a Bose® 2-channel 10-speaker premium audio system or Bose® Studio Surround® sound system with digital 5.1-channel decoding and 16 speakers (including two personal speakers mounted in the shoulders of each front seat), heated steering wheel, climate-controlled front seats, semi-aniline leather and genuine White Ash wood trim that has been enhanced with real silver powder.

Also making its debut today was the revised 2010 Infiniti G37 Sedan, which goes on sale December 17th at Infiniti retailers nationwide. The G Sedan features a new front exterior design, refined interior treatment and enhanced technology, including an advanced Infiniti Hard Drive Navigation System. The Infiniti G37 Coupe and G37 Convertible also receive interior and technology refinements for the 2010 model year. The G Coupe also goes on sale this month, with the G Convertible scheduled for an early February 2010 release.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.

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