– New Multi-Media Marketing Initiative Focuses on “Inspired Stories” to Help Launch the All-New 2011 Infiniti M Performance Luxury Sedan –

Infiniti today announced details of the most comprehensive marketing initiative in its 20-year history – a multi-level, multi-platform agreement with ESPN, the National Association of Basketball Coaches (NABC) and the SEC (Southeastern Conference) and Big Ten Conferences. The integrated package of sponsorships, content-driven original programming and online and social media extensions is designed to provide college basketball enthusiasts with a “360° look” at the inspired stories behind the run up to the 2010 NCAA Men’s College Basketball Championship.

The comprehensive television, print and digital media campaign tips off today and runs through the NCAA Men’s Basketball Championship Game on April 5th. The campaign will spotlight Infiniti’s “Inspired Performance” brand messages, as well as individual models such as the newly redesigned 2010 Infiniti G. The all-new 2011 Infiniti M performance luxury sedan will make its television debut during the tip off of the NCAA Championship. The Infiniti M, which features inspired technology such as the world’s first Blind Spot Intervention™ System, is scheduled to go on sale at Infiniti dealers nationwide in spring 2010.

“College basketball, and particularly the NCAA Championship Tournament, is one of those special moments in time that everyone looks forward to every year. Infiniti is proud to be a major player this year in support of the NCAA Basketball, the SEC and Big Ten Conferences and college hoops fans from coast-to-coast,” said Ben Poore, vice president, Infiniti Business Unit. “With this multi-platform approach and the creation of unique editorial content in conjunction with the National Association of Basketball Coaches, we’re creating a great space from which to promote our brand and launch the exciting new Infiniti M sedan.”

Key elements include:

• The “Infiniti College Basketball Tip-Off,” which airs on ESPN prior the start of eight top college match-ups beginning Jan. 23rd, including seven Saturday Primetime games and one Tuesday night game. The show features one-on-one interviews with the head coaches from each team, focusing on the role of inspiration – how they inspire, how they were inspired and how it enables them to lead their players and supporters to deeper, richer experiences.
• An additional “Inspiring Coaches” Spotlight Series will be available prior to each spotlight game on ESPN.com, ESPN mobile and the Infiniti Facebook page. Hosted by ESPN.com’s senior college basketball writer Andy Katz, the series features fifteen coaches, including Mike Krzyzewski, Duke; Bill Self, Kansas; Tom Izzo, Michigan State; Billy Donovan, Florida; and Roy Williams, North Carolina.
• “What To Watch For” teasers during the week leading up to each Saturday Primetime game, along with spots in the ESPNews “Infiniti Saturday Recap.”
• ESPN Mobile will introduce “Game of the Night” branding and create a surround experience around Infiniti’s exclusive “Inspiring Coaches” video and text components, giving fans a look at the week’s premier games from all angles, including analysis from the network’s top talent.
• “Official Luxury Vehicle” of the SEC and Big Ten Conferences and on-site fan experiences at conference championship tournaments.
• USA Today and Facebook post-game ads.

“Infiniti is working with ESPN to bring the inspired stories behind the competition to life, both on TV and across digital media,” said Poore. “We’re creating our own platform with our original themed content and new media applications and extensions to build awareness of Infiniti and our exciting Infiniti luxury performance vehicles.”

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- Canton plant recognized for protecting the environment -

Nissan North America’s facility in Canton, Miss., is the first vehicle assembly plant to receive the coveted 2009 ENERGY STAR® from the U.S. Environmental Protection Agency (EPA). This is the fourth-consecutive year the Canton plant has received this distinguishing mark of energy performance that places the facility among the top 25 percent of auto assembly plants in the United States.

“It means something special when your company is connected with ENERGY STAR®,” said Dan Bednarzyk, vice president, Manufacturing-Canton. “That’s why we’re always proud to receive this award and will continually strive to look for new and beneficial ways to protect the environment and improve energy efficiency.”

As an ENERGY STAR® partner, Nissan has committed to three principal actions that include measuring and benchmarking energy performance; reducing the intensity of energy use at all facilities; and educating staff and the public about ENERGY STAR®.

Nissan’s ongoing energy efficiency practices at Canton include:

• Engaging all employees in energy-management practices
• Installation of variable-speed electric-motor drives that match motor loads to the duty required
• Elimination of compressed air leaks
• Reducing startup and shutdown time on process equipment
• Improved controls for paint-process systems

“Receiving the ENERGY STAR® is a testament to the compatibility of improving our environment while enhancing the corporate bottom line,” said Jean Lupinacci, director, Commercial and Industrial Branch.

Nissan’s vehicle assembly plants in Smyrna, Tenn., and Canton, Miss., continue to receive ENERGY STAR® awards year-after-year. The plants, including Nissan’s powertrain assembly plant in Decherd, Tenn., have seen their energy efficiency improve by more than 30 percent, saving the company over $11.5 million per year.

ENERGY STAR
ENERGY STAR® was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduced greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR® offers business and consumers energy-efficient solutions to save energy, money, and help protect the environment for future generations. More than 12,000 organizations are ENERGY STAR® partners committed to improving the energy efficiency of products, homes, building and business. For more information about ENERGY STAR®, visit www.energystar.gov or call toll-free 1-888-STAR-YES (1-888-782-7937)

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Infiniti of Coconut Creek Presents:  The first annual Car and Tuner Show

Where:  Infiniti of Coconut Creek
5501 W. Sample Road
Coconut Creek, FL.  33073
954-861-6100

When:   Sunday, January 24th, 2010
12:00pm until 4:00pm

We will have a mobile dyno machine  for you to test your vehicle or run a simulated 1/4 mile run*, BBQ food, a DJ playing great music, and a lot more!  Bring your tuner/show car in for the world to see!  We’ll have everything from Hotrods to Classic cars to Tuners – this is going to be an event to remember!  We will be raffling off 1 free Dynomometer test run every hour for the 4 hour period.  (1 test run is 3 driven runs to get an average hp rating.)  If you’d like to test your car the cost is $75.00 for 1 test run (3 driven runs on dyno to get an average hp rating).  While you are here, enjoy our Ichiban Cafe, and visit our full line of vehicle upgrades at our Service Department.  We have too many amenities to mention!  For more information please contact us at 954-861-6100.

We hope to see you there!

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