Infiniti today released official Environmental Protection Agency (EPA) fuel economy estimates for the 2011 Infiniti M performance luxury sedan, showing increases of up to four miles per gallon versus 2010 M models. The new generation M’s all-new design includes two new powerplants, a 3.7-liter V6 and 5.6-liter V8, each offering more horsepower and torque than the previous smaller displacement designs.

The 2011 Infiniti M horsepower, torque, fuel economy figures, and increases compared to the previous generation models, are:

“The all-new 2011 Infiniti M’s powertrains offer both increased power and efficiency,” said Ben Poore, vice president, Infiniti Business Unit. “Our V6 power is up 9% to 330 horsepower, while V8 power is up almost 30% to 420 horsepower and torque is increased 24% to 417 lb-ft — while amazingly adding 4 mpg Highway for the M56 and 3 mpg Highway for the all-wheel drive M56x.”

Multiple advanced technologies allow the new Infiniti M to provide these increases in power and torque while also improving fuel efficiency across all model offerings. The 3.7-iter V6 and all-new 5.6-liter V8 engine both utilize Continuously Variable Valve Timing Control System (CVTCS) to optimize both intake and exhaust valve timing. Variable Valve Event and Lift (VVEL) technology is also applied to the intake valves on both the V6 and V8 engines to improve performance, emissions and fuel efficiency.

In addition, Direct Injection Gasoline? technology is applied to the all-new 5.6-liter V8, providing more precise combustion control to optimize emissions, fuel economy and torque. An electronically controlled 7-speed automatic is applied as the standard transmission on all 2011 M models. As a result of the improved fuel economy figures, the gas guzzler tax previously accessed on the 2010 M45x does not apply to the 2011 M56x.

“It’s an impressive feat of engineering to not only gain 95 horsepower and 81 ft-lb of torque while also improving fuel efficiency by up to 4 mpg for the new V8,” added Poore. “Most of all, however, we think buyers will be impressed by the smooth, responsive performance of both the new V6 and V8. Power plus efficiency — that’s a great definition of Inspired Performance.”

The all-new 2011 Infiniti M is scheduled to go on sale at Infiniti retailers nationwide beginning March 18, 2011.

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- Canton plant recognized for protecting the environment -

Nissan North America’s facility in Canton, Miss., is the first vehicle assembly plant to receive the coveted 2009 ENERGY STAR® from the U.S. Environmental Protection Agency (EPA). This is the fourth-consecutive year the Canton plant has received this distinguishing mark of energy performance that places the facility among the top 25 percent of auto assembly plants in the United States.

“It means something special when your company is connected with ENERGY STAR®,” said Dan Bednarzyk, vice president, Manufacturing-Canton. “That’s why we’re always proud to receive this award and will continually strive to look for new and beneficial ways to protect the environment and improve energy efficiency.”

As an ENERGY STAR® partner, Nissan has committed to three principal actions that include measuring and benchmarking energy performance; reducing the intensity of energy use at all facilities; and educating staff and the public about ENERGY STAR®.

Nissan’s ongoing energy efficiency practices at Canton include:

• Engaging all employees in energy-management practices
• Installation of variable-speed electric-motor drives that match motor loads to the duty required
• Elimination of compressed air leaks
• Reducing startup and shutdown time on process equipment
• Improved controls for paint-process systems

“Receiving the ENERGY STAR® is a testament to the compatibility of improving our environment while enhancing the corporate bottom line,” said Jean Lupinacci, director, Commercial and Industrial Branch.

Nissan’s vehicle assembly plants in Smyrna, Tenn., and Canton, Miss., continue to receive ENERGY STAR® awards year-after-year. The plants, including Nissan’s powertrain assembly plant in Decherd, Tenn., have seen their energy efficiency improve by more than 30 percent, saving the company over $11.5 million per year.

ENERGY STAR
ENERGY STAR® was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduced greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR® offers business and consumers energy-efficient solutions to save energy, money, and help protect the environment for future generations. More than 12,000 organizations are ENERGY STAR® partners committed to improving the energy efficiency of products, homes, building and business. For more information about ENERGY STAR®, visit www.energystar.gov or call toll-free 1-888-STAR-YES (1-888-782-7937)

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11.11.2009 , FRANKLIN, Tenn.

Infiniti Celebrates Two Decades of Inspired Performance with “Limited Engagement Winter Event” Campaign

– Winter Sales Event Features 0% Financing, Special Leasing Offers on Select Models –

Infiniti today announced a new “Limited Engagement Winter Event,” which celebrates Infiniti’s 20th anniversary of sales in North America with special leasing and financing offers. The event is supported by a new marketing campaign designed to target key potential buyers through use of a comprehensive strategy that includes homepage takeovers and in-market behavioral targeting on third-party automotive sites. The campaign runs through January 4, 2010 and also utilizes a range of network broadcast TV, spot TV, local and multi-cultural newspapers, direct marketing, paid search and point-of-purchase executions.

Available finance offers include 0% APR financing (up to 36 months, for qualified buyers) on the complete lineup of Infiniti performance luxury vehicles (except for the Infiniti G37 Convertible). Sample lease offers include a $349/month lease on the popular G37 Sedan RWD Journey with Premium Package; a $399/month lease on the sporty G37 Coupe RWD Journey with Premium Package; and a $399/month lease on the EX35 Journey RWD or EX35 Journey AWD – each equipped with Bose® and Around View Monitor™ and Navigation Packages (39-month leases, see dealer for details).

“Infiniti has been providing a unique driving and ownership experience since we first opened our doors in November 1989,” said Ben Poore, vice president, Infiniti Business Unit. “The Winter Event is a great way to invite new buyers to see for themselves what the excitement is all about.”

Portal homepage takeovers are running on AOL, Yahoo! and third party auto sites AOL Autos, Edmunds, MSN Auto, Kelley Blue Book and Cars.com, along with targeted digital homepage takeovers on CNN, CNN Money and CNET News.

The broadcast schedule includes spot TV in Top 15 Infiniti brand markets and national network cable TV. Local print ads will appear in newspapers in nine markets. Infiniti Limited Engagement Winter Event advertising will also run in Asian Indian local newspapers in New York, Chinese local newspapers in San Francisco and Los Angeles, and will appear on Hispanic web sites.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.

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